The New York Times Discusses "The Sleep Industry”
The New York Times recently ran a story about the trendy “sleep industry” that companies like hotels and airlines have been placing a major emphasis on lately.
Many luxury hotels are trying to associate their brand with a good night’s sleep by offering customers high-end bedding designed to fit their personal preferences. For example, the Four Seasons Hotels and Resorts recently introduced a new bedding feature, allowing guests to choose one of three mattress toppers for their bed. Anyone who complains about the default firm mattress can have a staff member zip a different type of topper onto their bed to help them feel more comfortable.
Additionally, a number of airlines have introduced innovative new ways to promote sleep, including everything from providing plush, luxury bedding to business class travellers, to offering all passengers noise reducing headphones, and even cutting down on the number of announcements during long, overnight flights.
“Everyone in our country is sleeping an hour and a half less than they did last generation,” said Russell A. Sanna, the executive director of Harvard Medical School’s division of sleep medicine, said to The New York Times.
“Sleep is the enemy of capitalism,” he added in The New York Times interview, noting that you can’t produce or consume when you’re asleep.
Dr. Sanna also told The New York Times that our growing dependency on technology serves as “sleep stealers,” as people cuddle up with them before bed and blue wavelengths from the screens of these electronic devices suppress the secretion of melatonin, making it difficult to fall asleep.
Getting a good night’s rest while traveling has been an age-old challenge for many people, so perhaps the new focus on sleep by many hotels, airlines, and cruise ships will give them a competitive advantage over other brands.
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